TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and online